By: Liz Hobbs
We all want to create the most valuable content we can for our teams, but that is much easier said than done.
Our content creators equip our teams with mix & match content such as:
- Case studies
- Service descriptions
- Competitor comparisons
- Product news
- Short videos
This way, any user can drag and click to customize the documents they send out. Ditch generic follow-up emails by making the process simple and providing relevant options.
We’ve found that creating the collateral is the easy part. The real challenge comes with seeing what content is being used most frequently (spoiler alert: it’s almost never what you think it will be).
That’s why we built content reporting to keep track of what content is being used and which options have been the most successful for them.
Being able to see patterns of use will help you understand why a certain case study is being used more than others. You can then use that information to better enable your team.
How do you evaluate the content created for your teams?
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