Marketing Trends for 2023 Part 1

Thank you for taking the time to read this post. Once you’ve completed reading the post, we’d appreciate it if you would take a minute to share a comment of your thoughts. Is your team utilizing social media for customer care? Are you utilizing SEO in the most efficient way? What changes could you make? 

Marketing strategy changes at the speed of light. Consumer preferences and spending habits change due to a number of things, including the state of the economy and changes in demand. This is why marketing teams must be ready to pivot and adjust at any moment. The 2008 recession is an excellent example of a time marketing strategies had to shift abruptly. The recession lasted 18 months, and marketing teams rebranded their organizations to adjust to consumer spending and demand. 

Today, I will share marketing trends observed and predicted for 2023. Keeping your eye on marketing trends will help your team stay up-to-date with shifts happening in the industry and be more prepared to deal with changes in consumer preferences and spending habits. 

Social Media & Influencer Marketing 

One of the more exciting trends I discovered is that social media is being leveraged more as a customer service tool. Many organizations have seen this on some level already, even if it’s as basic as Twitter and LinkedIn users tagging organizations in a post when they are providing feedback or asking for a response to an inquiry they submitted. According to Hubspot’s 2022 Consumer Trend Survey, 20% of Gen-Z and nearly 25% of Millennials have contacted an organization via social media in the past three months for support. This highlights a growing preference in younger generations to be able to reach out on social media for any kind of support they need.

Another preference change highlighted among Gen-Z and Millenials is influencer marketing. Influencer marketing grew at an astronomical rate over the past two years. A total of $9.7 billion was spent on it worldwide in 2020, and that grew to $16.4 billion in 2022. It will pick up speed in 2023 and become a normal marketing tactic for many organizations moving forward. It’ll be important to take note of these changes related to social media being used more and more as a customer service tool if companies and organizations want to thrive.

SEO & Mobile Optimization

Search Engine Optimization, or SEO, is not new. However, Google algorithms have evolved over time, and it’s important to use SEO in such a way that content is easily discoverable when consumers are searching for products and services. I mention Google specifically here because I know that most consumers go to Google, or Amazon, to search for products and services. I do this in my own life! SEO is growing beyond being able to deliver basic posts when users key in a few words. Organizations are now hiring SEO experts to increase their online presence in an efficient and scalable way. 

SEO will gain more ground regarding mobile searching. Mobile devices have changed almost everything about the way we live. We shop from apps on our phones instead of going to stores. We send text messages instead of making phone calls. We even work from our phones as we check emails and follow up on projects. Consumers spend about 4 hours every day on their mobile devices. This shows up in the statistic that over half of annual website traffic comes from mobile devices. 

Recap & What’s Next

If you’re in marketing, I know that you’re keenly aware of how fast marketing strategies change over a short period of time. It’s important to keep up with trends and what’s going on in the industry so that your marketing efforts will be effective.

Next week, we will review another set of marketing trends and best practices for you and your team. Come ready to engage in the comments when the post is live next week. We’d love to hear about how you are positioning your marketing team for success.